This self-initiated project deals with the job and the impact of an art director. Therefor I art directed and photographed a series of images that play with the mechanisms of advertising. Advertising hereby is a blurry concept of presentation and seduction. The photographs were printed in A2 and eventually got a silver silkscreen layer. All posters including the cover are folded down to a an A4 magazine which reminds one of the thin-papered, ephemeral magazines which are consumed by young teenagers and got thrown away afterwards.