Freunde ZKM + HfG

For the renamed society I pitched an idea that is based on the similarity of seven letters in the new name and the architecture of seven atriums. The new logo is built on seven glyphs in each of two lines and a rectangle embracing FREUNDE (which means friends). The rectangle is variable and can be adapted for any need. The backside of the business letter displays a photograph of a single atrium. The colour orange expresses optimism whereas the night blue gives it a slightly serious touch.